Privacy
How we handle your information
Plain words. Last updated November 9, 2026.
Who we are
Good Capital helps business owners get ready for sale. Reif Tauati runs it. You can reach us at reif@thegoodproject.net.
What we collect
When you take the assessment we collect your 12 answers, your name, your email, your company name, the type of business, your number of employees, your yearly revenue and owner profit, whether you rent or own the building, and your phone number if you add it. We also keep the score we calculate from your answers.
Why we collect it
We use it to show you your score, to email you a copy, and to follow up with you. A person at Good Capital reads each new request. We may call or email you about getting your business ready for sale. You can tell us to stop at any time.
Who else handles it
We use a few services to run this site. Netlify hosts the site and stores form entries. Resend sends our emails. Cal.com handles call bookings if you book a call. They process your information only to provide those services.
Ads and cookies
If you arrive from one of our Facebook or Instagram ads, we use the Meta pixel on this site. It sets cookies and tells Meta that you visited, started the assessment, or sent your details, so we can measure how our ads work. We also keep the ad link tags (such as utm_source) with your request so we know which ad brought you. You can block these cookies in your browser settings.
What we do not do
We do not sell your information. We do not share your answers with buyers, brokers or anyone else without your written permission.
Your choices
Email us and we will delete your information, or send you a copy of it. We will reply within five business days.