Good Capital

M&A advisory · Capital raise preparation

Sell, buy or raise with an operator on your side.

Good Capital advises owners, founders and sponsors on the deals that change a company: selling it, buying the next one, and getting it ready for investors.

  • Senior attention on every deal, from the first call to the close
  • Materials an investor or buyer can trust: model, deck and data room
  • Clear terms in a written engagement letter before any work starts
Start a conversationBook a 30-minute call

What we do

Three ways we help

Sell-side M&A

For owners of private companies who want to sell all or most of the business. We value it, prepare the package, find and qualify buyers, run the process and help you negotiate to a close.

Buy-side and acquisitions

For buyers and sponsors who want owner-run companies. Our private research tools screen public contract, registry and payment records to find companies that rarely come to market, then we help you approach, value and close.

Capital raise preparation

For founders and sponsors getting ready to raise. We build the financial model, the investor deck, the one-pager and the data room, and we pressure-test the story before investors see it.

Where a deal needs securities placement, we work with a registered broker-dealer.

How we work

From first call to close

  1. 1

    Fit call

    A private 30-minute call about your goals, timing and numbers. If we are not the right fit, we tell you.

  2. 2

    Written engagement

    Scope, timeline and fees go in a letter that you and your lawyer review before we start.

  3. 3

    Diligence and materials

    We recast the financials, build the model and write the materials, so the numbers hold up when a buyer or investor checks them.

  4. 4

    Process

    We run outreach to qualified buyers or targets, manage the data room and keep the process moving to a deadline.

  5. 5

    Close

    We help you negotiate terms and work with your lawyer and CPA through signing and closing.

People who have worked with Reif

What they say

Eight written recommendations from operators, founders and board members.

“Reif helped steer Qualtry through a complex merger and a global pandemic. He can set vision at a high level and get scrappy in the weeds to execute.”

“Reif possesses exceptional strategic vision and an impressive ability to navigate complex business challenges.”

“Reif has a knack for understanding complicated processes and designing systems that streamline them and make them more efficient.”

“Reif uses technology and automation to fix problems with an outside-the-box approach. He takes challenges head on and isn't afraid to roll up his sleeves.”

Reif Tauati · Good Capital

An operator who has been inside the deal

I have spent years inside operating companies: through a merger at Qualtry, on production and warehouse floors, and building and selling a software product of my own. I know which numbers a buyer's accountant will trace, and which habits make a company depend on its owner.

Good Capital brings that view to every deal. You get the same person from the first call to the close, plus research tools that find what most advisors miss.

Reif on LinkedIn

Reif Tauati sitting on a large industrial printing machine, looking at a screen on the production floor
On the production floor.
Reif Tauati and his mother smiling in front of a busy warehouse floor with packing tables and shelves
With my mom, on the warehouse floor.
Reif Tauati taking a selfie in front of blue bins of folded shirts and large printing machines on a production floor
Between the racks, on the floor.

Contact

Tell us about the deal

Everything you send is private. Reif reads every note and replies within two business days.

We never share what you send. See our privacy page.

Own a company in Springfield, Kansas City, Joplin or St. Louis and thinking about selling? Take the free sale readiness score.