Free for business owners in Springfield, Kansas City, Joplin and St. Louis
Is your business ready to sell? Find out in 3 minutes.
We help you get your business ready for sale. Take the free 12-question assessment and see your sale readiness score in percent.
- Your readiness score, in percent
- The 3 things to fix first so a buyer pays more
- A private call with Reif, only if you want one
Get your free score
12 quick questions. Yes, Partly or No. Free and private.
Prefer to talk? Book a 30-minute call.
Highly recommended by operators, founders and board members. 8 written recommendations.
People who have worked with Reif
What they say
In their own words. Select a name to see their profile.
“Reif helped steer Qualtry through a complex merger and a global pandemic. He can set vision at a high level and get scrappy in the weeds to execute.”
“Reif uses technology and automation to fix problems with an outside-the-box approach. He takes challenges head on and isn't afraid to roll up his sleeves.”
“Reif has a knack for understanding complicated processes and designing systems that streamline them and make them more efficient.”
“Reif listened to my input and ideas, checked up on the team, and helped us accomplish great results within real constraints.”
“Reif is resourceful and has a knack for leveraging automation and technology to improve systems and processes.”
“Reif possesses exceptional strategic vision and an impressive ability to navigate complex business challenges.”
“Reif is entirely comfortable wearing many hats, adapting to various roles with ease and efficiency.”
“Reif is scrappy, extremely hardworking, and has a knack for making big things happen with very limited resources.”
Reif Tauati · Good Capital
An operator, not a broker
I have spent years inside operating businesses: cleaning up reporting, building teams, and fixing the things that quietly lower a company's value when a buyer looks closely. I started Good Capital because most owners reach the market before anyone has done that work.
I know what it takes to run a plant, a warehouse or a shop. I know which numbers a buyer's accountant will trace, and which habits make a business depend on its owner. That is the work we do with you, before the sale.


